Structured scouting reports for ECNL and MLS Next players.

Every minute of film. 7 dimensions. Real benchmarks. Zero sugarcoating.

How It Works

From film to clarity in three steps.

Step 01
Submit Your Film
Send 2-3 full match films through Hudl or Veo using our intake form. No highlight reels — we need the full picture, including what happens off the ball.
Step 02
Structured Analysis
Every minute is evaluated across 7 performance dimensions using a consistent, benchmarked methodology. No gut feel. No bias. Just signal.
Step 03
Your Report
Receive a detailed written assessment with 1-10 dimension scores benchmarked against ECNL/MLS Next starter standards, prioritized development areas, and a recruiting-level projection.
The Framework

What gets measured.

Every player is scored 1-10 across seven dimensions. Each score is benchmarked — a 7 means your player is performing at or above the typical ECNL/MLS Next starter standard for their age group.

01
Technical Execution
First touch, passing range and weight, ball striking, dribbling under pressure. Can they execute when it matters, or only when they have time?
02
Attacking Decision-Making
When to play direct vs. combine. Risk-reward calibration. Final third choices. The difference between a player who makes things happen and one who waits for them to happen.
03
Off-Ball Movement
Positioning to receive, creating separation, timing of runs, spatial awareness without the ball. This is where most evaluations fail — because most people only watch the ball.
04
Defensive Engagement
Pressing triggers, recovery positioning, tackle timing, willingness and discipline. Not just whether they defend — whether they defend with purpose.
05
Physicality & Athleticism
Pace, endurance indicators, strength in duels, aerial ability. All evaluated relative to age group — we're assessing trajectory, not just current output.
06
Game Intelligence
Reading the game, adapting to match state, exploiting opponent weaknesses, positional discipline. The dimension that separates players who play fast from players who play smart.
07
Mentality Markers
Body language after mistakes, communication, leadership moments, competitive response under pressure. The hardest thing to coach — and the first thing college coaches notice.
Why PitchIQ Exists

Your player deserves a real evaluation — not a club coach's opinion wrapped in a showcase fee.

Most player feedback comes from people with a roster to fill. Club coaches evaluate through the lens of their own team needs. Showcase events are pay-to-play auditions. The feedback families get is vague, conflicted, and almost never honest — because honesty doesn't sell roster spots.

PitchIQ exists to fix that. One independent analyst. A defined methodology. A report that tells you where your player actually stands — not where someone wants you to think they stand.

About the Analyst

Built on pattern recognition.

PitchIQ was created by Ryan Malki — former D1 attacking midfielder (#10) at Quinnipiac University and 14-year professional poker player.

The poker career isn't a footnote. It's the foundation. Fourteen years of professional-level pattern recognition, Bayesian reasoning, and separating signal from noise in high-variance environments — that's the analytical engine behind every PitchIQ report. The same structured thinking that sustained a career in one of the world's most analytically demanding fields, applied to the game he played his entire life.

As a #10 at the D1 level, Ryan played the most decision-intensive position on the pitch. Every dimension in the PitchIQ framework reflects the tactical and technical understanding that position demands — reading the game, evaluating risk, anticipating what happens next.

"I built PitchIQ because I kept seeing the same problem — people confusing confidence with competence. Families spending thousands on showcases and camps and walking away with nothing but vague praise and a lighter bank account. I wanted to build something that gives parents a real, structured, analytically honest picture of where their player is and exactly what they need to work on."

Ryan Malki, Founder
Sample Report

See exactly what you're paying for.

Every PitchIQ assessment follows this format. Before you commit, see the depth and specificity of what you'll receive. This is a real evaluation of a real player — names and identifying details redacted.

PitchIQ Player Assessment Report
Player: [Redacted] Position: Central Midfielder Age Group: U16 ECNL
Technical Execution
7.2
Attacking Decision-Making
6.5
Off-Ball Movement
5.8
Defensive Engagement
7.4
Physicality & Athleticism
6.8
Game Intelligence
7.1
Mentality Markers
6.3
Film Submission Guide

How to submit film that gets results.

Send full match footage, not highlight reels. Highlights hide weaknesses — which defeats the entire purpose. We need the complete picture: what your player does on the ball, off the ball, under pressure, and in transition.

Minimum 2 games. Ideally 3. More data means a more accurate assessment. Two games is the minimum for a reliable read. Three games lets us separate real patterns from one-off variance.

Accepted platforms: Hudl and Veo links. Submit through our intake form at pitchiq.co/assess. Paste your Hudl profile link or Veo match links directly.

Camera angle matters. If you have options, wide-angle footage that captures off-ball movement is significantly more useful than a tight follow-cam. We need to see positioning, spacing, and movement before and after the ball arrives.

Tag the player. Include jersey number, position(s) played, and the team name. If there's important context — tournament semifinal, coming back from injury, moved to a new position — tell us. Context sharpens the analysis.

Investment

One assessment. Complete clarity.

Full Assessment
$300
2-3 full match films analyzed across all 7 dimensions. Includes scored report with ECNL/MLS Next benchmarks, development priorities, and recruiting projection.
Launch Offer

We're offering 3 free assessments in exchange for honest, detailed feedback. Limited availability. If you want one, apply through the intake form and mention this offer.

FAQ

Common questions

Club coaches evaluate through the lens of their roster. They need your kid to play a specific role on their team — their feedback reflects that. PitchIQ evaluates through a standardized, position-specific framework with zero roster agenda. We have no reason to sugarcoat anything.

Yes. The 7 dimensions apply across all positions with position-specific weighting and context. A center back and a #10 are evaluated on the same framework, but what constitutes a strong score in each dimension differs by role.

See our film submission guide above. If the footage isn't usable — bad angle, player barely on screen, only one half available — we'll tell you before charging anything. We won't force a report from bad data.

Typical turnaround is 5-7 business days from film submission. Complex situations or heavy volume may extend this — we'll communicate timelines upfront.

No. Recruiting projection is one component, but the primary value is development clarity. Most families use this to focus training priorities and have an honest baseline for where their player stands right now.

This is actually where PitchIQ is most valuable. Inconsistency usually has a root cause — it shows up clearly when you watch full games through a structured lens instead of cherry-picked highlights. The 7-dimension breakdown often reveals exactly which dimension is creating the inconsistency.